Master Franchise Opportunity
A time-proven and simple business model backed by
all-in-one smart tech solution
all-in-one smart tech solution
A different
pizza brand that's already rocking it
in Nigeria
pizza brand that's already rocking it
in Nigeria
Dodo Pizza: fastest-growing global pizzа chain
16
800+
544m $
countries
outlets
system sales in 2021
"
From a single basement oven ... in the Far North, Dodo Pizza has turned into one of Europe’s fastest-growing restaurant chains, leapfrogging Papa John’s, Domino’s and Pizza Hut in his home market in just eight years.
Foodservice Magazine, 2021
GRLC, Singapore, 2019
01
Dodo Pizza in Nigeria
— profitable chain of 7 units in 2,5 years
— growing sales despite market challenges and COVID-19
— each new store becomes profitable in 2 months of operation
— 3-5 years objective to launch up to 30 more stores
What interested us about Dodo was that the brand came from a market where supply chain and other matters were not so easy historically. And on top of that, it's a great brand, technology, product, lovely people, and the CEO himself coming to Nigeria. It was very personal
Alex,
Dodo Pizza franchise partner in Nigeria
"
%
with plans to become the market leader
year-over-year growth
111
average monthly orders
50000
Dodo Pizza brand in Nigeria
is ideally localized
is ideally localized
02
Fresh brand with an African vibe
The decoration from outside all the way in was superb, the arrangement of interior decorations was topnotch it shows that they actually know what they are doing and they are ready to give Domino's pizza a run for their money
"
ThiveNaija,
Nigerian media
without supply chain limitations
03
World-class pizza with a local twist
— Freedom to experiment and add new recipes based on local preferences
— Dodo HQ accumulates local expertise in one place and franchisees can see all 255 recipes of other franchisees
— In-depth product analytics: from juiciness of pepperoni to overall satisfaction with taste
We were able to add Nigerian elements to the menu very quickly. That's how the Suya Signature Line, Shawarma pizza, and Dodo pizza with plantain appeared (popularly known as "dodo" in Nigeria)
Shafik,
Dodo Pizza Nigeria regional manager
"
04
Customizable store formats
What if you want to scale but you can’t find the right premises for another store? Luckily, Dodo has a portfolio of formats that can be easily adapted to local markets.
From family-friendly pizza shop to a container unit
"
Alex,
Dodo Pizza franchise partner in Nigeria
We talked about the container with Dodo’s CFO Kirill Vyrypaev. I think he and others weren’t quite sure. But the HQ team created for us a new design in shipping container. That's a willingness to think from the franchisees' side. Of course, we can go all alone, but what strikes us is the very strong personal support for the franchisee without questions
05
Website and mobile app ready since day one
— Constantly improved by the HQ to stay competitive
— Seamless integration with kitchen to speed up processess
— Сustomer analytics and tools to increase sales
Our call center was the highest channel before we introduced the mobile app in May 2020, with a free pizza offer on your first app order. It became a popular sales channel pretty fast and started to generate more than 50% of sales
Shafik,
Dodo Pizza Nigeria regional manager
"
%
total revenue our
online channels generate
online channels generate
52
%
of new customers
come through the app
come through the app
79
to manage the business from one center
06
Own all-in-one
cloud-based tech platform
cloud-based tech platform
— Integrates all sales channels into one network
— Organizes kitchen work and delivery to increase productivity
— Tracks real time data to make smart decisions
— Makes business transparent and easy to manage profitability
250
develop the system and support every day
software engineers
app and website
smart pizza store
data-driven territory management
Dodo IS is specialized for QSR business, it is handy and easy to use. The best part is that it’s cloud based, which means you can solve any problem for any store wherever you are — no special hardware needed
Shafik,
Dodo Pizza Nigeria regional manager
"
We are looking for partners to make excellent pizza and history together in Africa.
07
We aren't selling a franchise
Compared to other franchises, we have everything included in the initial fee of $150K, along with continuous tech system improvement, IT-system rollout, store design, etc. The royalty fee is 5%. Store opening fee of $5K . No extra charges.
Regular franchise
Dodo Franchise
0$, ready made website and app
up to 500 000$ additional investment to create a website and app by a team that you have to hire or outsource
Cost of website + app
0$, daily updates
tech fee and paid support, system updates once or twice per year
Cost of support or updates
not required, any type of tablets will work
apr. 30 000$ just for the start, vendor-locked hardware (POS, kitchen screens), regular paid renewal
Special equipment
0$, covered by royalty
apr. 2% from sales (tech fee, maintenance fee, per order charge)
Additional IT-system cost
0$, flexible localized supply chain with franchisee in control of their costs
% from ingredients
Supply Chain fees
0$
$$$
Marketing and training fees
Royalty
Initial fee
Per store fee
Initial fee
Per store fee
Royalty
Initial fee
Per store fee
Tech fee
Supply Chain fee
Marketing fee
Training fee
Per order fee
Initial fee
Per store fee
Tech fee
Supply Chain fee
Marketing fee
Training fee
Per order fee
Overall cost
Fill out the form
08
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